Tradehome Shoes

WHAT IS VANS CUSTOM CULTURE?

2012-02-02T08:48:00.000-06:00

WHAT IS VANS CUSTOM CULTURE?

Vans Custom Culture art program inspires high school students across the united states to embrace their creativity and draw attention to the importance of art as an integral part of our school’s curriculums in the face of shrinking budgets. Entering its third year in 2012, Vans will build on the nearly 400 schools from all 50 states that participated last year when Long Island’s Ward Melville High School claimed the $50,000 first prize for their truly unique interpretations of Vans shoe designs. Melville was one of five schools that earned trips to New York City as chosen by more than 180,000 online voters and displayed their work at the Cooper Hewitt National Design Museum last June.

HOW DOES IT WORK?

The first 1,000 U.S. based high schools that register for Vans Custom Culture according to our official rules will receive four pairs of Vans shoes (Classic Slip-on, 106 Vulc, Authentic and Sk8-hi) to make their own creations. Each shoe must represent one of four themes (Action Sports/Music/Fashion/Local Flavor) and an underlying theme tying the entire collection together. Photo submissions are made on-line via the Vans Custom Culture website and global voting whittles the entries down to the "final five" who will travel to Los Angeles for the Vans Custom Culture Art Showcase event.

http://www.vans.com/customculture/

http://www.facebook.com/vanscustomculture

questions email - customculture@vans.com

Please take a moment to send this email to your stores, friends, teachers you may know, students, faculty, family etc. Thanks for taking a second to spread the word about Custom Culture!. All information about the program, including rules and step by step instructions to participate can be found at www.vans.com/customculture. The site is now officially open for registration.

Chaco Sandals

2012-01-31T11:44:00.000-06:00

OSIRIS "NYC83" BLACK/CHARCOAL/YELLOW

2012-01-13T15:47:00.000-06:00

In stores this week! Grab a pair for the weekend!

One Day Without Shoes Proclamation in MN! | TOMS Blog

2011-12-21T13:49:00.000-06:00

One Day Without Shoes Proclamation in MN! | TOMS Blog

2011-11-23T14:06:00.000-06:00

Arriving in Tradehome Shoe Stores December 1st, 2011!

The hottest girl's shoes for the Holiday Season...Bella Ballerina!

Girls' Bella Ballerina: Prima Mary Jane and Prima Princess from Skechers.
220012 SKECHERS "BELLA BALLERINA PRIMA" SILV/MULTI $49.99

220018 SKECHERS "BELLA BALLERINA PRIMA" LTPNK/HPNK $49.99

DC x SKULLCANDY COLLABORATION

2011-11-22T11:42:00.002-06:00

INTRODUCING THE DC X SKULLCANDY COLLABORATION for the Holidays! Available at select Tradehome Shoes locations. The Spartan HI WC SK and the Stack SK special edition styles come with a pair of special edition Skullcandy "Smokin Buds" in ear headphones - perfect for "tuning in" or "tuning out"...your choice!

Ecco Track V, Moc Toe High

2011-11-17T10:32:00.003-06:00

A rugged outsole gives this boot a cool modern look

Uppers made of heavy milled full grain leather and oiled suede

100% waterproof GORE-TEX membrane

Direct injected, two component PU/latex sole

Airport friendly

Felt inlay sole

The Ecco - Track 5, Moc Toe Boots are arriving in stores 11/22/11...just in time for Holiday Shopping! These are the ultimate boots for performance and comfort!

eliezer sotillo: Tradehome Toms Shoe Event Coral Ridge Mall 2011...

2011-11-14T07:09:00.000-06:00

eliezer sotillo:
Tradehome Toms Shoe Event Coral Ridge Mall 2011

...: Tradehome Toms Shoe Event Coral Ridge Mall 2011

DC - SKULLCANDY Spartan Hi

2011-10-26T13:37:00.002-05:00

DC SHOES
DC Shoes X Skullcandy Spartan Hi WC Black & Gold Skate Shoe
$99.99
Item # 953009
DC Shoes and Skullcandy have teamed up to bring you their version of the classic Spartan Hi WC skate shoe. These puppies aren't into sacrificing style for comfort. They've got a wrap cupsole construction so it looks like your average sneaker, but really it's got an extra cushy and supportive outsole and footbed. Experience killer board feel and stability in one flashy high top skate shoe. Every one of these comes with a pair of Skullcandy shoelace string earbuds!

Kenny Powers Named New CEO of K-Swiss!

2011-07-12T14:33:00.005-05:00

http://youtu.be/sIQ0EhEMiSs

http://youtu.be/sIQ0EhEMiSs

Saucony Minimalist Running

2011-06-17T14:28:00.001-05:00

http://www.youtube.com/watch?v=_SMAq2zjKIc&feature=player_embedded

SWIFTWICK available at Select Tradehome Shoes

2011-06-16T09:05:00.003-05:00

Technology
There are ordinary socks, and then there are Swiftwick socks. According to the American Academy of Podiatric Sports Medicine, for the serious athlete, socks have become recognized as an essential component of footwear that can determine the difference between success or failure in athletics. At Swiftwick, we combine the best technological features of sock construction and fiber choices to produce everyday footwear that performs regardless of where you play. Swiftwick delivers a competitive advantage through technology.

Stronger, Softer, Longer Wear
Our socks are knitted at 200 needles; the highest density you’ll find in socks. The higher the needle count, the tighter the knit. Our socks are so tightly knitted that no trail debris or foreign material can penetrate your sock causing irritation and blistering. This structure creates a second-skin feel, prevents shifting or bunching, and eliminates the risk of friction blisters while making your shoes fit more comfortably. Our high-gauge construction produces a softer, denser, and more durable garment with outstanding graphic detail. Wear Swiftwick, and you’ll buy fewer socks. It’s that simple.

Superior Climate Control
Swiftwick socks, named for their outstanding thermal properties, are available in two distinctly different blends — Merino Wool and Olefin. Both fibers have advanced wicking properties that when combined with our design will manage moisture, allowing easy evaporation of the sweat that travels along the surface of the fiber. Swiftwick’s combination of synthetic and natural fibers are up to 10 times more hydrophobic than cotton, preventing water absorption and moisture retention in the sock’s structure. Optimal foot health requires keeping feet dry and blister-free in all weather conditions.

Compression Technologies
Swiftwick uses finer grade, stronger materials – Olefin, Merino Wool, Nylon, and Spandex—with a 200-knit construction to create managed pressure on the legs, ankles, and feet. Our compression footbed cradles your foot’s arch. Compression cuffs on each sock prevent unnecessary movement, making the sock the most form fitting on the market. It also promotes blood flow to the feet, actually improving your circulation in the lower part of your legs, thus increasing performance while you compete. Improved vascular performance and blood flow also means reduced leg fatigue, which speeds recovery after a long run or ride.

Engineered For Performance
Swiftwick socks provide your feet’s 60 joints, 200 ligaments and 35 muscles with the support of engineered performance in mechanical construction, fiber, and compression technologies. From the sturdy y-heel contour to our signature chassis—a thin, channeled upper—to our ‘window seam’ toe closure, our team constructs each sock for optimal breathability, durability, comfort, and support. We understand how to deliver a sock capable of dissipating damaging forces with high quality textiles, the right fiber composition in the right place, and construction techniques in manufacturing and finishing that make us confident when we say --

Swiftwick is the best you’ll ever wear… GUARANTEED.

Dr. Dre - I Need A Doctor (Explicit) ft. Eminem, Skylar Grey

2011-05-10T16:01:00.001-05:00

Dr. Dre - I Need A Doctor (Explicit) ft. Eminem, Skylar Grey

K-Swiss TUBES

Dr. Dre is not sponsored by k-swiss but he loves the brand. You'll see tubes around the 6 minute mark I think. The Dr. Is back....

Saucony PROGRID KINVARA

2011-05-10T14:55:00.001-05:00

SPRING? SALE!

2011-05-03T15:53:00.002-05:00

SPRING? SALE! Starts tomorrow at Tradehome Shoes! Stop in for 10-25% Off styles for the entire family & up to 50% Off select Clearance Styles!
Starts 5/4/11 * Ends 5/31/11

* Inventories vary by location * please no special orders or store transfers *

Hurry in for the best selection!

Easter Sale

2011-04-19T15:22:00.003-05:00

NOW THRU 4/25/11 save an additional $10 on select styles for the entire family!

Reebok ZIG

2011-04-14T07:44:00.001-05:00

http://bcove.me/x2xgd0ud

Athletic Sale!

2011-03-09T15:21:00.002-06:00

Athletic Sale is in full swing for Spring! Select styles for the entire family at 25% - 50% OFF!

Additional 10% OFF all SALE Winter Boots!

2011-02-01T16:43:00.002-06:00

Spring 2011 Saucony!

2011-01-20T15:14:00.001-06:00

Stop in to check out the new Spring Saucony Running Shoes!

Saucony Kinvara! BEST DEBUT!

2011-01-11T15:18:00.003-06:00

http://link.brightcove.com/services/player/bcpid416421194?bctid=81455502001

"Boot, Scoot & Pedal: The Trail to Texas": Tradehome Shoes is First to Sponsor BSP!

2011-01-10T14:26:00.000-06:00

"Boot, Scoot & Pedal: The Trail to Texas": Tradehome Shoes is First to Sponsor BSP!: "The New Year is approaching, which means April will be here in no time. We have started talking with businesses for potential sponsorships,..."

BIG SALE - January Clearance

2011-01-06T11:29:00.003-06:00

BIG SALE - January Clearance

01/05/2011 to 01/31/2011

Our Big January Clearance Sale is now on! Styles for the entire family are on sale NOW! Footwear at up to 75% OFF * Prices starting at $9.99 for name brand styles.

Tradehome Shoes Website * www.tradehome.com

Inventories vary by location. Hurry in for best selection. Limited to inventory in stock - please no special orders or transfers.

2010-12-15T08:19:00.002-06:00

Over Night Sensation
Filed Under: LifeStyle, LifeStyle Frontpage, Style SAVVY by RobertNov.30, 2010Eco fashion, a growing philosophy and trend of sustainability. The goal of which is to create a system which can be supported indefinitely in terms of environmentalism. Social responsibility is not only defined by “low emissions” or reducing our “carbon footprint,” but by reaching out to our communities in need.

Another brand joining this new growing coalition is Civic Duty Shoes. Civic Duty is more than just a brand, it is a movement that aims to inspire others. In 2009, Steven Weinreb, lost his job due to the massive economic downturn. Like many Americans, he was concerned about prospects for a new job when so many were unemployed. As our Government bailed out big corporations, everyday people were left to fend for themselves. Out of Weinreb’s frustration came his motivation to start a company that cares. He determined to prove that we can be successful and still be socially, environmentally and fiscally responsible. And so, Civic Duty was born to bring people together through fashion that is fresh, innovative and with a conscience.

Weinreb’s inspiration for Civic Duty fashion launch came several years ago, while working with a brand that created a travel sneaker packaged in a Tyvek® bag. The material properties blew him away. After a year of development, the perfect formula for a sensational Tyvek® sneaker that is recyclable and stylish was born.

Civic Duty offers five timeless and classic shoe styles in fun and vibrant colors. In addition, each year an exclusive shoe is uniquely designed with 100% of the profits donated to a social cause benefiting those in the United States. Common Ground Relief is the focal organization for 2011. A volunteer run not for profit organization based in the Lower 9th Ward of New Orleans. A diverse range of projects, from New Home Construction, to a Free Legal Clinic, to Wetlands Restoration, Community Gardening and the education of school children about Food Security and Environmental Science with our Garden of Eatin’ Program.

I LOVE LOVE fashion with a purpose!

2010-12-15T08:12:00.002-06:00

Civic Duty Shoes
June 15th, 2010
I met Steve from Civic Duty shoes this morning. He was kind enough to walk us through the brand new line that is debuting in Holiday 2010. The line consists of your classic silhouettes: chukkas, chuck /purcells, eras – all rubber outsoles & tyvek uppers. The Tyvek application they used is durable , weatherproof and breathable. It gives an interesting texture that we haven’t seen on kicks before (although PF Flyers did utilize tyvek in a midpanel a couple years ago).

On top of the interesting material story, Civic duty also selects a charity to design one model for each collection – with all the proceeds going to the charity. The debut collection benefits a charity focused on rebuilding New Orleans. Hopefully this altruistic trend (bigup toms!) spreads throughout more fashion.

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Earth

2010-11-24T14:58:00.000-06:00

Black Friday Specials

2010-11-23T15:02:00.003-06:00

Additional 30% OFF All Backpacks and Bags
Additional $10 OFF All PUMA, Avia and non-ZIG REEBOK
Select Smartwool Socks $9.99
Select Tech Athletic Socks $4.99
PUMA 3 Pk NoSHO socks = Buy 2 Get 1 Free!

Holiday Tom's in Select Stores

2010-11-19T09:54:00.004-06:00

We have Tom's in Select Locations! Contact your local store for details! The extremely popular Holiday Glitter Collection is arriving now!

The Ultimate Gift - Made even better with the One-For-One Shoe Give!

Wonderful Customer Service from Your Delta Plaza Location!

2010-11-16T16:04:00.000-06:00

I would like to commend your staff on the wonderful customer service I
received from your Delta Plaza location in Escanaba, MI today. My
husband and I are visiting the area from Richmond, VA. We walked into
the Tradehome Store around 12:30 this afternoon. We were immediately
approached by a very friendly employee and were asked if we needed any
help. We politely stated we were browsing. The gentleman took one
look at my boots (Dr. Marten's) and said he could clean them up for me
(they were all scuffed up). I politely smiled and declined and felt
embarrassed that I let them get so bad, but he insisted. So he
grabbed a tray full of shoe polish, brushes, etc and had me sit there
while he proceeded to work on fixing the scuff marks on my boots. Now
this person could have just let me go on my merry way with my nasty
looking boots, but he wouldn't have it. It is so nice to see someone
take so much pride in their work. The boots look great!

I would like to commend this young gentleman for the top notch
customer service my husband I received today. I wish I would have
gotten his name so I could personally thank him, but I was too
distracted by the wonderful customer service I received. How often
can you say that?

I just want to pass the information on to let you know that your
employees are doing a great job! Thanks for the wonderful service!

Christine Wolz

Ecco

2010-10-28T15:40:00.001-05:00

Ecco

2010-10-28T15:34:00.000-05:00

Socks

2010-09-14T16:28:00.001-05:00

Socks & Your Feet
Socks: Hosiery - Essential Equipment for the Athlete

By Douglas H. Richie, Jr., D.P.M.

Introduction:

For the serious athlete, socks have become recognized as an essential component of footwear that can determine the difference between success or failure on the playing field. Unfortunately, for the sports medicine professional, the role of socks in preventing injury and in enhancing performance is misunderstood and often neglected in treatment protocols.

Recreational and competitive athletes can receive state-of-the-art information on sock fiber technology and construction techniques from premium sporting goods vendors and technical publications peculiar to their sport. On the other hand, health care professionals receive no formal training on the topics of footwear or hosiery, yet, they are called upon regularly to give information to patients and the lay public in these unfamiliar subject areas. No wonder that physicians and podiatrists are often quoted in consumer magazines giving erroneous information about socks and footwear.

It is refreshing to see the subject of "socks" included in this comprehensive program of topics relative to the field of podiatric sports medicine.

Historical Review:

There were virtually no original scientific articles pertaining to hosiery published in the medical literature until 1989. Then, almost overnight, clinical researchers recognized that major advances had been made during the 1980s in the fields of fiber technology and sock construction techniques. Hosiery now appears like high-tech sports equipment with possible medical applications. A large number of studies were carried out on various patient populations, including athletes, to determine the role of hosiery in preventing pedal pathologies.

A series of articles published by Andrew Boulton and Arisites Veves at the Manchester Royal Infirmary documented the protective effect of hosiery on the feet of diabetic and arthritic patients. At the same time, Herring and Richie published their studies demonstrating the superiority of acrylic fibers over cotton fibers in preventing the frequency and severity of friction blisters in running athletes.

A significant amount of published research then followed, documenting attempts to utilize hosiery products to treat various clinical conditions. Ufer and co-workers studied the effect of hosiery to warm the feet of patients with spastic quadriplegia. Wolfe and Palladino conducted a study to determine the effect of hosiery on friction blisters and racquetball players. The effect of over-the-calf sports socks to reduce swelling in the feet and legs was reported by Brown and Brown.

The United States military, plagued with ever-increasing blister frequency in military recruits, carried out their own research documenting the ability of various sock systems to reduce friction blisters. These prospective studies demonstrated the highest level of scientific investigation attempting to determine the effect of various sock fiber combinations on the feet of a large number of human subjects engaged in marching and running.

The principles proven and validated by these studies is the foundation of this presentation. The subject areas covered are those of most interest to the sports medicine health care professional: fiber technology, friction blisters, sports specific challenges and shoe-fitting applications.

Socks and Foot Pathologies

The following foot pathologies can be directly affected by the type of hosiery worn by the athlete:

Toenails: subungual hematoma, onychomycosis, onychogryphosis

Integument: friction blisters, hyperkeratoses, heloma dura/molle

Infections: dermatophyte, yeast, bacteria, viral (verruca)

Mechanical or Shear Induced Injury of Subcutaneous tissue: capsulitis, bursitis, calcaneal fat pad atrophy

Mechanical or Shear Injury Against Bone Prominence: retrocalcaneal exostosis, sesamoiditis, hallux valgus, tailor’s bunion, accessory navicular, tibial crest periostitis, medial and lateral malleolar contusion

Causes:

The forces involved in generating the above-mentioned tissue injuries include ground reaction forces, tangential shearing forces, and a combination of pressure and shear induced by athletic footwear.

Numerous researchers have demonstrated that ground reaction forces can approach or exceed three times body weight in a running athlete. In addition, vertical plantar pressures against the calcaneus and metatarsals are significantly increased in the running athlete as well as special patient populations with foot deformities, i.e., rheumatoid arthritis and diabetes mellitus with neuropathy.

Shearing forces result from forward or sideways momentum of the athlete whether walking, jumping, running, or lunging. Spence and Shields identified four types of dynamic forces that can be associated with running gait: vertical forces, fore and aft shear, lateral shear, and torque. Shearing force on the skin surface of the foot is exacerbated by the type of playing surface, type of footwear, type of insole, and type of sock material. Shearing forces are thought to be more damaging to the feet than ground reactions forces. The combination of abnormal pressure and shear results in the formation of friction blisters in athletes and ulcerations on the feet of patients with diabetes mellitus.

In addition to the abnormal forces generated by the specific movements of the sport, the type of footwear worn by the athlete can generate unique damaging pressure and shear in specific areas of the feet or legs. The following unique forms of athletic footwear and the various locations of potential skin or deep tissue damage are illustrated in the following tables.

The Fiber Story

The ability of a sock to dissipate damaging forces on the surface of the foot rests partly on the fiber composition and more significantly on the construction technique of the manufacturer. It is the lack of understanding of fiber technology that leads most health care professionals to make erroneous recommendations to their patients regarding selection for sporting activities.

Fibers that absorb moisture are termed hydrophilic while fibers repelling moisture are hydrophobic. Cotton fiber retains three times the moisture of acrylic and fourteen times the moisture of CoolMax®. When exposed to ambient air, socks composed of cotton retain moisture ten times longer than acrylic. In descending order of hydrophilic ranking, the following fibers are listed: cotton, wool, acrylic, CoolMax®, polypropylene.

During initial activity, moisture absorption from the feet becomes a desirable feature. In athletic activity, perspiration output on the feet can exceed one pint per foot. A large part of this moisture may actually accumulate in the feet as it is produced elsewhere on the body surface and drips down the legs due to gravity. Nonetheless, this volume of fluid far exceeds the absorptive capacity of any sock product. Therefore, to minimize moisture accumulation on the skin surface, the sock must set up a wicking gradient to the shoe.

Ideally, a wicking gradient occurs when the shoe upper is breathable (i.e., nylon mesh) so that ambient air encourages evaporation of water vapor. More commonly, a shoe liner or upper will contain hydrophilic fibers that draw moisture from the hydrophobic sock material. Socks that are extremely hydrophobic (i.e., polypropylene) are thought to repel water so effectively that wicking cannot occur. Socks of intermediate hydrophobic range, i.e., wool and acrylic, allow movement of water but will not absorb and retain water like cotton fibers will. Degrees of hydrophobic qualities alone, however, don’t determine overall wicking capacity.

The mechanical structure of the fiber and compressibility of the fiber will determine overall wicking potential. CoolMax® fibers have four channels built into their cross-sectional geometry giving a 20% higher perimeter area than traditional round fibers. The result is higher water/vapor transport through enhanced surface exposure for capillary action.

Natural fibers (cotton-wool) when laden with moisture, compress more easily than synthetic fibers (acrylic, CoolMax®). Thus, cotton and wool socks have a higher resistance to sweat transport of wicking. When wet, acrylic fibers swell less than 5% while cotton swells 45% and wool swells 35%. Swollen fibers that are compressed reduce air spaces and thus reduce moisture transport. Thus, cotton socks exhibit a 2.4 times higher resistance to moisture transport.

When combining hydrophobic qualities and mechanical fiber qualities, the fibers that wick moisture best are, from best to worst: CoolMax®, acrylic, polypropylene, wool, cotton.

In studies conducted on runners wearing synthetic fiber socks vs. cotton socks, other significant differences surfaced regarding preferability of fiber composition. Cotton fiber socks, when wet, were observed to stretch and lose their shape inside the shoe. This led to bunching and wrinkling of the socks compared to acrylic fiber socks. After multiple wash-wear cycles, cotton fiber socks were noted to become abrasive leading to potential irritation on the skin surface of the athlete.

In some sport applications, the thermal-insulation quality of the fiber composition becomes critical. New synthetic fibers composed of a hollow core material known as Thermax¨ have been shown to effectively insulate against heat loss. Natural wool fiber socks are still preferable in the outdoor industry because of their remarkable ability to maintain heat while wet. However, the abrasive nature of 100% wool fiber socks has required the blending of wool into other high-tech synthetic fiber materials.

Blisters and Other Skin Injuries

Friction blisters are among the most common foot injuries affecting the athlete. Blisters on the feet are even more prevalent and debilitating in military recruits. A study performed on 357 marine recruits at Parris Island, South Carolina, revealed a 69% prevalence of blisters during a four-month period of training. Blisters serious enough to warrant medical evaluation at sick call occurred in 24.4% of all trainees. It has been estimated that over 5,000 Basic Trainees at Lackland Air Force Base were treated for friction blisters during one calendar year in 1990.

Factors necessary for friction blisters are shear force, pressure and moderate levels of moisture. All of these forces can be mitigated by a proper sock system.

Herring and Richie investigated the role of fiber and sock construction techniques in the prevention of blisters on the feet of running athletes. Their findings demonstrated that acrylic fiber socks will have less blisters and smaller blisters than cotton fiber socks. In addition, athletes were able to determine a drier foot with acrylic socks compared to cotton.

These findings were significant only when socks were constructed with dense terry padding rather than in generic "cushion-sole" socks.

Plagued with ever-increasing frequency of blisters, the United States Military conducted three randomized prospective studies on various sock systems. The standard military issue sock is a 50% cotton and 50% wool cushion-sole sock. The three studies attempted to compare newer fiber construction techniques and double-layer technology to reduce blister frequencies.

In a study of 357 marine recruits on Parris Island, South Carolina in 1992, the use of a CoolMax® liner with a heavily padded terry design outer sock using a wool/polypropylene blend significantly reduced blisters compared to a single layer sock (40% vs. 69%). Adding a CoolMax® liner to the standard sock significantly reduced sick call visits (24.4% standard vs. 9.4% standard with liner).

Another study of 1,079 soldiers in 1993 tested five sock systems on blister frequency and acceptability by soldiers. Synthetic fiber socks significantly outperformed the standard wool sock. Adding a CoolMax® liner to the wool sock significantly reduced blisters. When comparing single, extra-thick acrylic padded socks to double layer sock-systems, the double-layer system was superior owing to the shielding of the open terry loops from the skin surface and the movement interface created by the double-layer system. Three other military studies have demonstrated a blister prevention superiority of double sock systems vs. single layer socks.

Fitting

Proper fitting of athletic footwear is critical for comfort, injury prevention, and performance. Fitting of shoes, particularly athletic shoes, is a lost art in the modern retail marketplace. The emergence of high-tech sports hosiery products has made the shoe-fitting process even more difficult.

Shoe and foot measurement techniques are archaic in today’s modern athletic footwear industry. The Brannock measuring device was developed in 1927, long before athletic shoes were developed and long before high-sports specific hosiery products were invented. The majority of modern-day athletic footwear are manufactured overseas in third world countries where sizing parameters vary significantly even within the same single factory.

In 1995, the author conducted a shoe fit study for a premium sports hosiery company. The results of this study revealed the following:

1) Measuring feet barefoot with a Brannock device successfully predicted accurate athletic shoe size only 30% of the time.

2) When subjects wore a standard cushion-sole sock and were measured, accuracy for shoe size improved 10%.

3) When measuring a subject barefoot (as recommended by the Brannock Company), and then fitting the subject with athletic shoes and thick sports specific socks, the Brannock measurement was accurate only 15% of the time (an 85% failure rate!).

4) When measuring a subject with thick sports specific sock standing on the Brannock device, the accuracy for predicting proper shoe size improved by 10%.

5) When wearing properly fitted shoes with a generic sports sock, adding a thick heavily padded sock demanded an increase in length of shoe 77% of the time.

Therefore, measuring an athlete with a Brannock measuring device has minimal value when correlating with shoe sizes of modern day athletic footwear. Still, the skill of the fitter can allow translation of the shoe size to an "adjusted size" based on a knowledge of inventory and peculiarities of brand-size characteristics. The athlete should be measured and fitted wearing the specific sock that will be ultimately worn with the footwear. This is a reversal of the normal fitting process in most athletic shoe stores where socks are purchased as a "add-on" after shoes have been fitted.

Sports Specific Applications

Sports-specific socks were pioneered by ThorLo in the early 1980’s. Soon, all major sock manufacturers followed with socks packaged and presumably designed for specific sports, i.e., tennis, golf, running, etc. What began as functional differentiation for a few key sports has led to a bevy of sock packaging techniques and marketing hype with products designed for every conceivable activity. In reality, there is very little technical difference within any particular company in the design of their hosiery products for various individual sports. In the end, however, the zeal of the American public to purchase socks specific for each sport has spawned a $250,000,000 industry.

Socks should be designed specific to the shoe, rather than the sport itself. The biomechanical movement and stresses of recreational and competitive sporting activities vary greatly. Designing a sock to mitigate those stresses has resulted in very similar features, despite the varieties of foot stresses found in each sport. What carries more variation are the shoe designs and the environmental challenges of the sport. Here, sock design in the upper and fiber composition can be varied greatly to meet the demands peculiar to the sport.

The following table gives examples of sock design and fiber variations as well as the sports applications that are best suited.

Construction Techniques of Athletic Hosiery

Upper Design & Sport Activity

Over-the-calf: Baseball, Basketball, Outdoor (including liners) Ski, Snowboard, Soccer
Mid-calf: Skate
Slouch: Aerobics
Crew: Running, Golf, Tennis, Racquetball, Hiking
Construction

Thin or Thin Double Layer Outdoor(liners), Cycling, Running (racing), Skiing
Padded or Thick Double-Layer Jogging, Skiing, Hiking, Tennis, Basketball
Fibers

Acrylic:Golf, Tennis, Hiking
Acrylic/Wool:Outdoor-Cold
Acrylic/Thermax®:Outdoor-Cool
Acrylic/CoolMax®: Outdoor-Warm
CoolMax®: Running, Cycling, Liners
MicroSafe®: Therapeutic Hosiery, i.e., Diabetes
Tips

Pick the right sock for the right sport.
Use synthetic material. Use proper shoes and fit them with the socks you plan to wear while playing ball.
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September 14, 2010

New Shoes! PUMA

2010-08-19T12:49:00.000-05:00

Get your swell on! K-Swiss Tubes!

2010-08-12T08:27:00.001-05:00

PUMA

2010-07-01T13:52:00.000-05:00

AVI-MOTION TONING SHOES

2010-06-30T11:54:00.002-05:00

AVI-MOTION AND AVI-EFFORT STYLES ON SALE NOW!

ASICS Gel-Nimbus 12

2010-06-15T11:57:00.002-05:00

Merrell Waterpro Rogue Just Arrived!

2010-06-03T15:10:00.006-05:00

You’ll be up a creek without a slip-up in our durable, lightweight and secure fitting Rogue sandal. Dual clip closure locks in the secure webbing that cinches your feet down to the textured EVA footbed, keeping your feet in place when you’re in deep. Air cushion in the heel protects from sharp impacts from below.

UPPER/LINING
• Cement construction provides lightweight durability
• Synthetic leather and webbing upper
• Clip Closure locks in fit in one adjustment
• Neoprene lining treated with antimicrobial solution
• Textured EVA Footbed Treated with Aegis® Antimicrobial solution offers non-slip, anti-odor comfort

MIDSOLE/OUTSOLE
• Molded nylon arch shank
• Merrell® air cushion in the heel absorbs shock and adds stability with an EVA Midsole for cushioning
• 3 5 mm Sole lug depth
• Water Friendly Non-Marking Sipped sole
• Vegan Friendly Footwear
• Vibram® WaterPro Plus Sandal Sole/ TC5+ Rubber
• Weight: 1 lb 6 ozs.

Get these sandals and Get Outside!!!

Reef Sandals

2010-06-03T10:30:00.006-05:00

Fanning Print, Black Pinstripe
INFO
· COMFORTABLE, WATER FRIENDLY SYNTHETIC NUBUCK UPPER
· CONTOURED COMPRESSION MOLDED EVA FOOTBED WITH ANATOMICAL ARCH SUPPORT
· FULL 360 DEGREE HEEL, AIRBAG ENCLOSED IN SOFT POLYURETHANE
· CHUCH KEY TO OPEN YOUR 'SODA' BOTTOLE
· REEF ICON HERRINGBONE RUBBER OUTSOLE

REEF PLAYA NEGRA

INFO
· WATER BASED/WATER FRIENDLY SYNTHETIC LEATHER UPPER WITH ASYMMETRICAL COMFORT
· SUPER SOFT TEXTILE LINING
· HEAVY TEXTURE THERMO-SLICED FOOTBED
· DEEP CONTOURED COMPRESSION MOLDED EVA MIDSOLE
· REEF OLAS DESIGN OUTSOLE MADE OF 25% RECYCLED RUBBER

LEATHER FANNING
INFO
· NUBUCK OR FULL GRAIN LEATHER UPPER
· SOFT GLOVE LEATHER LINING
· COUNTOURED COMPRESSION MOLDED EVA FOOT BED WITH ANATOMICAL ARCH SUPPORT
· FULL 360 DEGREE HEEL AIRBAG ENCLOSED IN SOFT POLYURETHANE
· CHURCH KEY TO OPEN YOUR "SODA" BOTTLE
· REEF ICON HERRINGBONE RUBBER OUTSOLE
· LEATHER VERSION OF MICK'S SIGNATURE SANDAL

CUSHE has Arrived!

2010-05-27T08:42:00.002-05:00

Cushe Shoes 2010 line from WakeGirls.com on Vimeo.

About Cushe
Established in 2004 in the United Kingdom, Cushe™ (pronounced “cushy”) is an independently thinking, design-led footwear brand offering three distinct collections, each with its own identity and inspiration: Universal Traveller, Urban Safari and Coastal Supremacy. Under the umbrella of the respected Wolverine family of footwear, the brand has not lost sight of its goals: providing lasting quality and comfort, offering unique styles, and paying particular attention to specialized details—both those you can see and those you cannot—that set Cushe shoes, boots and sandals apart from the pack.

It’s time to lead a more Cushe life…because Cushe shoes are now available at Tradehome Shoes!

Tradehome Shoes Sandal Sale at Rochester, Minnesota - Apache Mall

2010-05-03T16:29:00.000-05:00

Tradehome Shoes Sandal Sale at Rochester, Minnesota - Apache Mall

Rocket Dog

2010-05-03T12:28:00.000-05:00

Reebok EasyTone

2010-03-30T09:23:00.002-05:00

Reebok EasyTone shoes are coming soon!

Zumba, Puma and Tradehome - A perfect match!

2010-03-24T15:29:00.006-05:00

Zumba fitness classes are the hottest party in town and the Puma Etoile shoe is an awesome shoe for the dance moves. Stop in to check them out. Find a class and an instructor in your area and join the party!

About
Let's face it, working out can be healthy, rewarding and beneficial. Working out can be lots of things, but it's never been known to be an exhilarating experience…UNTIL NOW!

The Zumba® program fuses hypnotic Latin rhythms and easy-to-follow moves to create a one-of-a-kind fitness program that will blow you away. Our goal is simple: We want you to want to work out, to love working out, to get hooked. Zumba® Fanatics achieve long-term benefits while experiencing an absolute blast in one exciting hour of calorie-burning, body-energizing, awe-inspiring movements meant to engage and captivate for life!

The routines feature interval training sessions where fast and slow rhythms and resistance training are combined to tone and sculpt your body while burning fat. Add some Latin flavor and international zest into the mix and you've got a Zumba® class!

In the past years, the Zumba® program has become nothing short of a revolution, spreading like wildfire, and positioning itself as the single most influential movement in the industry of fitness.

As of July 2009, the Zumba® program is being taught at over 50,000 locations in 75 countries, has sold millions of DVDs, and has changed the lives of Zumba® Fanatics worldwide with an astonishing six million participants taking Zumba classes every week.

Why? Because it's the best party around.
History
Celebrity fitness trainer, "Beto" Perez, stumbled upon the concept of Latin-inspired dance-fitness in his native Cali, Colombia in the mid-‘90s.

One day, he walked into his aerobics class and realized he had forgotten his aerobics music. Thinking quickly, he grabbed whatever tapes he had in his backpack. Beto's tapes were comprised of songs he loved, the traditional Latin salsa and merengue music he listened to all his life. But it was a challenge to improvise a whole class on the spot using non-traditional aerobics music. Beto rose to the challenge and from this last-minute improvisation a revolutionary new concept in fitness was born – the Zumba Fitness-Party™! The class soon became the most popular class at his fitness facility.

Reebok ZIGTECH "An energy drink for your feet"

2010-03-11T10:29:00.001-06:00

Reebok’s ZigTech likened to ‘an energy drink for your feet’

Reebok Debuts ZigTech – An Energy Drink for Your Feet…
CANTON, Mass.–(BUSINESS WIRE)–What would you do if you had more energy? Run faster? Train longer? On March 11th, Reebok allows athletes to find out with the highly anticipated launch of ZigTech, the brand’s most technically advanced running and training shoe. ZigTech allows your key leg muscles to do less, so you can do more. Simply put, it’s like an energy drink for your feet.
Everything about Reebok’s ZigTech footwear is designed to conserve and return energy to the athlete for a soft and springy ride. The one-of-a-kind ZigTech bottom unit features an innovative, lightweight foam that is engineered into a dramatic, geometric, zig-zag shape. This unique zig-shaped sole absorbs the impact of heel strike and sends a wave of energy along the length of the shoe to help propel the athlete forward with each step.
“Traditional energy return is focused only on the vertical impact of the heel strike,” said Reebok’s Head of Advanced Innovation, Bill McInnis. “In contrast, ZigTech is designed to transfer energy horizontally along the zigs so the athlete gets that energy back in the forefoot.”
The lightweight, flexible bottom unit, minimalist upper, and whisper-quiet ground contact also contribute to making ZigTech a new standard in running and training footwear. In fact, by wearing Reebok’s ZigTech footwear, training longer just got easier. The technology causes up to 20% less wear and tear on key leg muscles, especially the shins and hamstrings.
“Shin splints are extremely common for pro athletes like me,” said NFL superstar Peyton Manning. “Wearing ZigTechs give players a bounce, an energy that lets us train longer with less strain on key leg muscles, like shins. This ultimately enables athletes to stay healthier during the season.”
Reebok’s ZigTech footwear collection is available for men and women in an array of bold, bright colors that will truly stand out in the gym. Edgy, trend setting athletes like football phenom Chad Ochocinco are big fans of the aggressive design. “I had my ZigTechs in the locker room and all my teammates were trying to check them out,” said Ochocinco. “ZigTechs stand apart from any training shoe out there. They are bold and confident, perfect for an athlete like me.”
Manning and Ochocinco are joined by last year’s Super Bowl MVP, Santonio Holmes, 2008 Super Bowl MVP Eli Manning, World Series star pitcher Andy Pettitte, Cy Young Award winner Tim Lincecum, Stanley Cup winner Sidney Crosby, NHL All-Star Alexander Ovechkin, boxing great “Sugar” Shane Mosley, basketball icon Allen Iverson, home run king David Ortiz, soccer standouts Thierry Henry and Ryan Giggs, and hundreds more athletes who run and train in Reebok’s ZigTech footwear.
ZigTech debuts at Select Tradehome Shoes on March 11, 2010 for a suggested price of $100. To learn more, visit Reebok.com/zigtech.

Ecco Yucatan II Sandal

2010-02-22T09:37:00.003-06:00

Yucatan II Sandal $129.99
87177 | ECCO "YUCATAN II SANDAL" ESPRESSO | Oil Nubuck- Oil Nubuck-Textile

Tackle the terrain in pure comfort in this performance sandal
Upper made of nubuck
Stretch-fit material lining
Dual density Aglon treated covered CMEVA footbed for odor free sandals
Direct-injected PU midsole featuring full length Receptor® Technology
Rubber outsole
Superb flexibility
Recognized by the American Podiatric Medical Association with APMA Seal of Acceptance
Not recommended for water use

Direct-inject
Gain a lightweight but strong outsole. Lightweight and flexible direct inject technology provides superior cushioning, stability, and comfort; enjoy the watertight seal but maintain flexibility due to a sole that’s built without glue or stitching to be durable, cushioning, and long-lasting.
Rubber outsole
Jump into action with both traction and support. A natural rubber outsole ensures durability, excellent support, and good traction over rough terrain.

The New Classics!

2010-02-19T13:44:00.002-06:00

President's Day Weekend Sale

2010-02-11T16:33:00.003-06:00

Luke Mathews Says nice things

2010-01-20T11:46:00.014-06:00

STAR 102.5 Radio "CELEBRITY" Luke Mathews comments on a trip to Tradehome Shoes in Des Moine, IA. Check out his blog "Luke's Stream of Consciousness"

"look who's shopping @ Tradehome"

2010-01-13T10:23:00.005-06:00

Garth Brooks, Trisha Yearwood, and my assistant Mike
Hey Lorne you should post this to our web site. "look who shops @ tradehome". Bon jovi bought Frye boots in Wichita, KS. no picture.
Alice Cooper shopping in Louisville, KY with store Manager Dan Edmonds. "look who shops @ tradehome"!

Puma Voltaic 2's coming soon

2010-01-11T13:38:00.002-06:00

BEARPAWS

2010-01-08T09:22:00.004-06:00

Bearpaw Victorian Boot! New shipment arriving at Tradehome Today!

January Clearance

2010-01-04T13:26:00.002-06:00

Select Merchandise 50% - 75% OFF!

Check out The new BEARPAW Boots

2009-12-17T07:21:00.005-06:00

Check out the TRADEHOME store near you.

The ASICS Blog | ASICS Receives Top Honors from Runner's World at the 2009 International Shoe Summit

2009-12-11T08:46:00.000-06:00

The ASICS Blog | ASICS Receives Top Honors from Runner's World at the 2009 International Shoe Summit

Band Hero 5 Giveaway

2009-12-01T08:20:00.003-06:00

Holiday Sales Event

2009-12-01T08:17:00.001-06:00

Holiday Sale Kick Off Event

2009-11-10T08:28:00.002-06:00

Save an Additional 20% Off All Sale Merchandise! Additional 20% Off ends Monday, November 16th. The Holiday Sale continues thru December 24th!

Osiris Bronx on SNL

2009-11-02T11:40:00.003-06:00

Check Ryan Reynolds sporting the Bronx on SNL this week! Tradehome has the Bronx available in select stores, check 'em out!

DC T's 2 for $30

2009-10-27T14:02:00.002-05:00

DC T-Shirts, regularly $22 each, are 2 for $30. In fact, buy any quantity 2 or more for $15 each!

HOT BOOTS

2009-10-14T16:16:00.003-05:00

BEARPAW, UGG and KOOLABURRA available at TRADEHOME SHOES! www.tradehome.com

PUMA LEVAIO Running Shoes $10 OFF

2009-09-02T13:58:00.003-05:00

Women's Levaio Stock # 94472 Orig $69.99 NOW $59.99

Men's Levaio Stock #99472 orig $69.99 NOW $59.99

Cute Boots and Shoes for FALL

2009-08-28T16:13:00.004-05:00

Unbelievably cute styles from Naughty Monkey, Blowfish, Not Rated and Bamboo. These are the hottest styles for fall, whether you need boots, flats or heels and all at great prices!

True Religion

2009-08-28T15:15:00.000-05:00

The Marvin. Now just $99.99

True Religion

2009-08-28T15:13:00.002-05:00

The Hanabel Low Now just $59.99

Robeez Wins Readers Choice!

2009-08-17T10:17:00.002-05:00

Robeez was selected as the Reader's Choice Winner in Pregnancy and Newborn magazine! Stop into Tradehome Shoes to check out the selection of these great infant shoes!

NIKE 6.0 Available for Back-to-School

2009-08-03T16:42:00.002-05:00

Garrett Wins X Gold
31 July 2009 Tags: bmx, garrett reynolds, x games
To win one X Games gold medal in Los Angeles is extraordinary. To win two is unbelievable. But that's exactly what Garrett Reynolds did today when he dropped straight fire on the competition to take home his second consecutive BMX Street gold medal at the 2009 Summer X Games in L.A., which takes his grand total to seven X Games golds when you factor in his five international medals.

With surgeon-like skill, Garrett executed the most teched-out tricks over the course of eight attempts to amass the highest three scores, which put him beyond reach of the other riders and, more importantly, on top of the podium. Rounding out the top three, were Ty Morrow and Van Homan.

As a testament to Garrett's dominance on the street course, Ty Morrow didn't even attemp his final run - acknowledging Garrett's insurmountable lead.

Congratulations Garrett on a phenomenal performance - you're riding is an inspiration to us all.

AURI land speed record

2009-07-01T13:17:00.001-05:00

Auri Footwear in collaboration with Speed By Spectre is set to break the land world speed record!

The 2,000hp, twin turbo-charged, Cadillac powered streamliner is being readied for the world record breaking attempt at the fastest place on earth, the world famous Bonneville Salt Flats in Utah. Controlling the pedals of this 38 foot long, 15.000 LB monster will be the new "driver series" performance casual shoes

July Crazy Days

2009-06-23T16:07:00.001-05:00

2009-06-19T15:30:00.001-05:00

BACK TO SCHOOL STYLES ARE ARRIVING! SCHOOL ISN'T COOL, BUT... THE NEW SHOES ARE!

Super Summer Clearance Sale

2009-06-09T08:23:00.002-05:00

PINK DICE

2009-06-03T07:19:00.004-05:00

STAR MAGAZINE picks Pink Dice as a HOT PICK! So do we. Pink Dice is coming soon to Tradehome Shoes. Swing in and check out all the new arrivals and great deals available. Seasonal merchandise is currently CLEARANCE priced. Beach Basics FLIP-FLOPS are currently on a BOGO! Stock up for summer now!

SUPER SUMMER CLEARANCE SALE!

2009-05-29T11:58:00.004-05:00

Starts June 3rd! Select Merchandise is Clearance priced. Sandals and Flip-Flops $9.99 and up! Beach Basics BOGO event! Styles for the entire family are included in the Clearance Event. Stop in and check it out!

Havaianas

2009-05-07T08:19:00.001-05:00

Twilight, New Moon and AURI's "The Ladies Man"

2009-04-02T08:18:00.001-05:00

Taylor Lautner, Star of "Twilight" & upcoming sequel "New Moon", caught by the paparazzi in Beverly Hills wearing Auri
"The Ladies Man".

TOMS. One for one.

2009-03-20T07:10:00.006-05:00

Toms Shoes are now available at select Tradehome Shoe Stores. The Toms Shoes one for one program donates a pair of shoes to a child in need for every pair that is purchased. Tradehome Shoes is very happy to partner with Toms in this program. Contact the store location nearest you for details. The styles are cool & you are cool for helping someone in need. Check it out at www.tomsshoesblog.com.

Pastry Footwear Coming Soon!

2009-03-10T10:31:00.002-05:00

The hottest new styles from Vanessa and Angela Simmons will be at Tradehome Shoes!

MACBETH Shoes are Coming Soon!

2009-03-03T07:35:00.002-06:00

MACBETH shoes will be arriving in select Tradehome Shoes locations. Contact your local store for more details!

ROXY footwear coming soon!

2009-02-13T12:10:00.001-06:00

Zoo York COMING SOON!

2009-02-09T14:59:00.003-06:00

New Spring ZOO YORK styles are arriving! Contact the store nearest you to see the new styles of ZOO YORK for girls.

Window Display in Green Bay,WI

2009-01-30T08:51:00.003-06:00

NEW SPRING STYLES ARRIVING NOW!

Osiris Girls Coming Soon!

2009-01-22T15:38:00.004-06:00

New Styles from OSIRIS are coming soon! The spring line up will include the SOUTH BRONX and the VOLLEY for girls. New men's styles will include the PIXEL, BRONX, CHINO MID and the return of the ABEL III's. Contact your local store for info,(the store list is at the end of the posts).

January Clearance Event

2009-01-16T14:22:00.002-06:00

50% - 75% OFF Select Styles!

Koolaburra Boots! True Australian Ugg Boots

2008-11-05T11:44:00.002-06:00

New Skate Park Opening!

2008-10-23T16:25:00.001-05:00

Ecco Fall Event

2008-10-03T08:16:00.004-05:00

Fall Arrivals. The ECCO Fall Footwear Collection is here. Try on the style & comfort. October 19th thru November 1st receive a FREE GAS CARD with any qualifying purchase. During the event - enter a drawing for a free pair of Ecco shoes!

Dr Martens. The return of an original!

2008-09-19T16:11:00.003-05:00

Stop in to check our selction of Dr Martens shoes, boots and sandals. From classic 1460's to new styles like the Nate Oxford, you will find all your favorite Dr Martens at Tradehome Shoes.

ZOO YORK

2008-09-19T16:11:00.002-05:00

Stop in to check out the newest skate and BMX styles from ZOO YORK and others. Tradehome Shoes has Osiris, DC, Etnies, DVS and ADIO.

Bear Paws! Awesome Shearling slippers and boots!

2008-09-19T16:11:00.001-05:00

These shearling styles start at only $39.99!

Fresh styles of Lugz available at select tradehome Shoe Stores

2008-09-19T16:11:00.000-05:00

Store Locations. Find a store near you!

2008-09-17T11:18:00.002-05:00